December-January 2025 / Factory360 x Chick-fil-A
The Tastiest Tailgate
GRAPHIC LEAD
STRATEGIST
PRODUCTION GRAPHIC LEAD
A turf-lined treat-filled tailgate offering college football fans samples of the new Frosted Sodas & Floats from Chick-fil-A.
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Under my team’s art direction, I created the event identity, experiential graphics, sampling materials, and Brand Ambassador uniforms for two pregame pop-up events: the Chick-fil-A Peach Bowl Fan Fest in Atlanta, Georgia and the College Football Playoff (CFP) National Championship Fan Central in Miami Beach, Florida.
PROJECT TEAM
Executive Creative Director, Zoé Ganch
Associate Design Director, Hiann Lee Prum
3D Designer, Asalya Sulaymanova
Account Lead, Jordan Saenz
Production Lead, Spenser Timson
Account Coordinator, Itamar Zohar
What is The Tastiest Tailgate?
The Tastiest Tailgate is a scalable sampling experience for college football fans to preview and taste Chick-fil-A’s new Frosted Sodas and Floats before the biggest games of the season, bringing operator-owned Treat Trucks to the Chick-fil-A Peach Bowl Fan Fest in Atlanta, Georgia and College Football National Championship Playoff Fan Central in Miami Beach, Florida.
Activation
Step into a backyard tailgate hosted by the Chick-fil-A Cows, where Treat Trucks serve up the new Floats and Frosted Sodas. Guests can sample the latest creations while enjoying fun tailgate activities, making every bite and sip part of the game-day excitement.
